ONGOINGcreativePROCESS

Week 2 - Breaking the rules // Friday, 31 July 2015

10:48

WEEK 2 - Breaking the Rules

PART 1 - Saving the Egg

For week's lesson, we venture from the conventional, while keeping the same objective, to achieve new ideas. The egg activity was a way to think of different ways to protect the egg.

Unfortunately, the group and my individual idea failed as the egg cracked.

The activity was challenging as we need to consider the the impact of the fall, the free fall, and after the fall.

Part 2 - Industry

My major is advertising and usually it comes as a print or commercial. But some designers have broke the rules.

1st: Child Abuse Street Advertisement

This advertisement adapts street performance and using only actions and white tones, it's simplicity emphasizes on the silence of child abuse and creates a very strong impression on the audience.

https://www.youtube.com/watch?v=plFvWe2VFNE

2nd: Child Abuse Billboard Advertisement
This interactive advertisement caters to two audience where different height perspective delivers different messages - a warning to adults and assistance to children.

https://www.youtube.com/watch?v=wChpLxpH6gs

3rd: Cancer Subway Billboard Advertisement
This advertisement corresponds to the train and the surprise factor leaves a strong impression on the viewers mind, from joy to shock to contemplative.

https://www.youtube.com/watch?v=064ipuBiWDg

4th: Nokia Lumia Don't Fight Advertisement
This advertisement differs from the rest as the focus was on its competitors instead of the product and makes it stands out stronger with exclusivity and makes it special.

https://www.youtube.com/watch?v=0-U4Yr9UNBo

5th: PLAYBOY Press to Play Advertisement
This series of advertisements appeal to humor and imagination, making a simple action fun and different from the normal boring reality, thus leading the viewers to remember when interacting in daily life.

https://www.youtube.com/watch?v=hB7KvUSWfmM

https://www.youtube.com/watch?v=EoyPkbKuvDI